Why Do MedTech CEOs Ghost You?
You’ve crafted the perfect email or sent a thoughtful LinkedIn message. It’s opened sometimes even multiple times—but there’s no reply. Silence!
What happened?
The truth is, that silence is a signal. And it’s telling you something important:
You caught their attention with your subject line or opening message.
But your content didn’t deliver the value they needed to take the next step.
Here’s why you might be getting ghosted and how to fix it:
MedTech CEOs receive countless messages daily. If your outreach feels generic, just another template in a sea of sales pitches—it’s easy for them to hit delete, mark it as spam or simply ignore it.
Solution:
Do your homework. Reference specific challenges or industry trends that are relevant to their business.
Mention recent company news or milestones to show you’ve invested time in understanding them.
Craft messages that position you as a thought leader and/or advisor.
Why should they trust you? If your online presence—whether on LinkedIn, your website, or elsewhere—doesn’t convey authority, they’ll be skeptical. Most buyers now are sophisticated enough to conduct a quick internet search to validate your credibility.
Solution:
Ensure your LinkedIn profile is polished and complete, with endorsements and testimonials that showcase your expertise.
Share case studies or success stories that demonstrate your ability to deliver results.
Position yourself as a thought leader by consistently sharing valuable insights.
Jumping straight to a big ask, like scheduling a meeting, without building a relationship is a fast track to being ignored.
Solution:
Start small. Offer valuable content, insights, ideas, or an invitation to a webinar rather than pushing for a meeting right away.
Think of your outreach as nurturing a relationship over time, rather than making a one-time pitch.
Neuroscience offers insights into why first impressions matter. The brain’s primitive "fight or flight" response activates when we encounter something new or unfamiliar, including sales outreach. Trust is built or broken in milliseconds based on personal biases and past experiences.
And let’s face it, your prospects are conditioned to distrust sales emails. The daily barrage of marketing messages has made many immune to traditional pitches. By the time they’ve read your first three sentences, they’ve already decided whether you’re worth engaging with.
To break through the noise, lead with value:
Show that you understand their world. Reference specific industry challenges, regulations, or technological advancements that resonate with their pain points.
Use data points, case studies, or testimonials to show you’ve helped others in their position succeed.
Think of it like offering a "Costco free sample." What can you share that will genuinely help them without immediately pushing for a sale?
Share an insightful report or market trend analysis.
Provide actionable tips that align with their goals.
Offer a personalized assessment.
Trust is earned over time. Be consistent in your outreach and content delivery. Engage with their posts on LinkedIn, attend industry events they’re involved in, and stay visible without being pushy.
Silence isn’t always a no—sometimes it’s a “not yet.” When your messages consistently deliver value, demonstrate understanding, and build trust, you position yourself as a partner rather than just another salesperson.
So next time you’re tempted to send another follow-up, ask yourself: Am I leading with value? Am I building trust? If the answer is yes, you’re already on your way to turning ghosts into engaged conversations—and eventually, into clients.
At Zapyrus, we help you identify targeted opportunities and sales signals to craft messages that resonate, build trust, and deliver value without the guesswork. Our AI-powered sales system analyze your CRM, reduce your manual research time, and suggest personalized content to ensure your voice stands out in a crowded market.
Want to see how it works?
Request a free demo today and discover how Zapyrus can help you build lasting relationships with decision-makers and turn silent prospects into loyal clients.