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ROI vs. Perceived ROI: How MedTech Service Providers Can Influence Sales Velocity and Customer Confidence

20 Feb, 2026
In the MedTech industry—where purchasing decisions involve long sales cycles, large buying committees, and significant clinical and financial. Read More

Recent Posts

Understanding Your MedTech Buyer: Personas, Pain Points and Purchasing Triggers
Understanding Your MedTech Buyer: Personas, Pain Points and Purchasing Triggers
19 Feb, 2026

Sales success goes far beyond simply presenting product features and hoping for adoption. To develop effective sales strategies, MedTech ...

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Sales Effectiveness vs. Sales Efficiency for MedTech Service Providers: How to win more MedTech deals and deliver greater value
Sales Effectiveness vs. Sales Efficiency for MedTech Service Providers: How to win more MedTech deals and deliver greater value
18 Feb, 2026

MedTech companies are navigating one of the most complex commercial environments the industry has ever seen. They’re facing longer buying ...

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Why Luminoah’s
Why Luminoah’s "iPhone of Feeding Pumps" is the MedTech Story to Watch in 2026
05 Jan, 2026

The halls of a 16th-century hospital in Malta aren't where you’d typically expect to find the future of medical technology, but at this ...

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A Complete Guide to MedTech Funding Stages: What it takes to bring medical innovation to market
A Complete Guide to MedTech Funding Stages: What it takes to bring medical innovation to market
29 Dec, 2025

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How MedTech funding signals drive opportunity for MedTech Service Providers
How MedTech funding signals drive opportunity for MedTech Service Providers
29 Dec, 2025

Funding is a crucial element in the growth and success of any MedTech business. With the rapid advancements in medical technology, securing ...

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Q3 2025 MedTech Market Recap: A Data-Driven Guide for MedTech Service Providers
Q3 2025 MedTech Market Recap: A Data-Driven Guide for MedTech Service Providers
07 Nov, 2025

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H1/Q2 2025 MedTech Financial Report
H1/Q2 2025 MedTech Financial Report
23 Jul, 2025

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Inside the $18B Q1 Surge: Where MedTech Funding Is Headed and Why Data Matters More Than Ever
Inside the $18B Q1 Surge: Where MedTech Funding Is Headed and Why Data Matters More Than Ever
21 Apr, 2025

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New Opportunities for MedTech Service Providers Amid Industry Shifts
New Opportunities for MedTech Service Providers Amid Industry Shifts
10 Apr, 2025

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How to Use the Dream Zapyrus 100 Strategy to Win Over MedTech Clients
How to Use the Dream Zapyrus 100 Strategy to Win Over MedTech Clients
07 Apr, 2025

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The Rise of Women's Health Investments Transforming MedTech
The Rise of Women's Health Investments Transforming MedTech
07 Mar, 2025

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MedTech CROs and the clinical landscape
MedTech CROs and the clinical landscape
05 Mar, 2025

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NIH Indirect Cost Shift Opens Doors for MedTech Service Providers
NIH Indirect Cost Shift Opens Doors for MedTech Service Providers
16 Feb, 2025

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Hyper-Personalized Outreach: Boosting MedTech Sales Success
Hyper-Personalized Outreach: Boosting MedTech Sales Success
04 Feb, 2025

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MedTech Clinical Trials vs Pharma: How to sell clinical studies to MedTech CEOs
MedTech Clinical Trials vs Pharma: How to sell clinical studies to MedTech CEOs
03 Feb, 2025

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Zapyrus MedTech in Numbers: The 2024 MedTech Report
Zapyrus MedTech in Numbers: The 2024 MedTech Report
26 Jan, 2025

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Why MedTech CEOs Ghost You
Why MedTech CEOs Ghost You
16 Jan, 2025

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Top 40 MedTech conferences for MedTech service providers for Q1 2025
Top 40 MedTech conferences for MedTech service providers for Q1 2025
02 Jan, 2025

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Zapyrus MedTech in Numbers: The Q3 2024 MedTech Report
Zapyrus MedTech in Numbers: The Q3 2024 MedTech Report
28 Oct, 2024

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Top 5 MedTech conferences for MedTech service providers, Fall of 2024
Top 5 MedTech conferences for MedTech service providers, Fall of 2024
29 Sep, 2024

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Zapyrus MedTech in Numbers: The Q2 2024 MedTech Report
Zapyrus MedTech in Numbers: The Q2 2024 MedTech Report
25 Jul, 2024

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Zapyrus MedTech in Numbers: The Q1 2024 MedTech Report
Zapyrus MedTech in Numbers: The Q1 2024 MedTech Report
23 Apr, 2024

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Zapyrus MedTech in Numbers: The 2023 Report
Zapyrus MedTech in Numbers: The 2023 Report
14 Feb, 2024

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The Art of Building Strong Customer Relationships in MedTech!
The Art of Building Strong Customer Relationships in MedTech!
14 Jan, 2024

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Sales on Autopilot: Transforming Your Approach with MedTech Automation
Sales on Autopilot: Transforming Your Approach with MedTech Automation
02 Jan, 2024

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7 Sales Triggers In MedTech Industry
7 Sales Triggers In MedTech Industry
01 Dec, 2023

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Win the Business: What Engineers Don't Know About Selling to MedTech OEMs
Win the Business: What Engineers Don't Know About Selling to MedTech OEMs
07 Sep, 2023

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Outbound Prospecting: Reach more MedTech OEMs at the right time
Outbound Prospecting: Reach more MedTech OEMs at the right time
30 Aug, 2023

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Understand the Journey: Milestones for Startup Medtech Companies
Understand the Journey: Milestones for Startup Medtech Companies
21 Aug, 2023

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A MedTech OEM Story: Boomerang Medical
A MedTech OEM Story: Boomerang Medical
06 Mar, 2023

When developing new medical technologies, MedTech OEMs seek to understand the patients' story. The best OEMs know that they can only ...

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3 Steps to Increase Your Cold Outreach Response in MedTech
3 Steps to Increase Your Cold Outreach Response in MedTech
22 Dec, 2022

Cold outreach emails in a B2B setting is the primary method sales professionals lean on to make business connections. However, the COVID-19 ...

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Top Emerging MedTech Companies by Funding and Future Plans 2022
Top Emerging MedTech Companies by Funding and Future Plans 2022
30 Sep, 2022

If only there were a way to discover and sort emerging MedTech companies according to recent activities…

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